Opening Session
Elevator pitches from four pre-selected institutions - "What is our value proposition?" (5 minutes each)

Objectives
- To highlight four different types of good practice within universities
- To identify the key features of a successful strategy
- To highlight the financial and strategic benefits that a company might realise through collaboration

Keynote speech - "What companies need from entrepreneurship education" - Sir Robin Saxby, Chairman, ARM Ltd
(including 15 minutes for discussion)

- The development of ARM from a group of entrepreneurs to the largest licensor of chip technology in the world

Parallel Break Out Session 1: Operational Issues

A: "How to train entrepreneurs for the corporate environment"

Objectives
- to 'sanity check' assumptions made by educators against perceived corporate need
- To define an action plan to close the gaps

B: "How to link students to live projects"

Objectives
- To define the key processes and institutional interfaces that link teaching to technology transfer
- To define the key factors that determine success or failure

C: "Research questions to inform the educational process"

Objectives
- To identify gaps in understanding within the theory and practice of technology entrepreneurship
- To define three research questions which, if addressed, would add value to the educational process

D: "How to support entrepreneurial academics"

Objectives
- To define the three most important types of support that entrepreneurial academics need to be commercially successful
- To score your institution against each of these on a scale of 1 to 10
- To repeat this from the perspective of an entrepreneurial academic in your university

Parallel Break Out Session 2: Strategic Issues

A: "How to build a sustainable programme"

Objectives
- To identify the key facets and areas of activity necessary to build-in long term sustainability
- To highlight the three long term risks to success and actions to mitigate them
- To identify the key metrics of long-term success

B: "How to support constructive links between different
schools/departments on the university campus"

Objectives
- To define why business and science academics sometimes don't get on
- To highlight the consequences of good and bad interdisciplinary relationships
- To discuss ways in which to present an articulated face to the market and leverage total institution-wide capabilities

C: "How to build links with corporates"

Objectives
- To list the capabilities that universities have that they can put to work with corporates on a sustainable basis
- To list the capabilities that corporates lack, yet need
To define three actions to close the gap between the two

D: "How to demonstrate and communicate institutional worth"

Objectives
- To identify the capabilities that entrepreneurship educators have that are of material use to the wider institution
- To highlight ways to achieve academic respectability
- To identify three key tasks necessary to resolve that disconnect